You will no longer be able to see the “Mobile-friendly” tag in front of the page meta description on the search results because Google has decided to remove it. Since they have added many things to the search result, it has become a bit cluttered and to sort it out, they will be removing Mobile friendly tags.
But why they are removing “Mobile friendly tag” isn’t it helpful for the users to identify which site will load faster on mobile devices? To our surprise, almost 85% of all pages in the mobile search results now have the mobile friendly tag. It means Google no longer have to aggressively push it. However, it doesn’t mean that Mobile friendly criteria is no longer a ranking signal, it is & will be in near future as well. Also, Google will continue to provide the Mobile usability report and mobile-friendly test.
After discussing with many experts, it became clear that it has been done not just to unclutter the search results but to push their Accelerated mobile pages (AMP) agenda. Google is willing to expand it from just the top carousel to the entire search results. So maybe it is the right time to opt for AMP pages because it can boost your search engine rankings.
After a long time, Google is going to penalize those who seriously deserve it. We are talking about those annoying interstitials that pop-up out of nowhere and hinder us from accessing the main page content.
Google has announced that sites that leverage “intrusive interstitials” will no longer be able to rank high in their search results after 10th Jan 2017.
BTW we were wondering that why it took so long for Google to take action against such annoying interstitial. Even when they have already declared back in 2015 that, interstitials are not very useful for the users, specifically the App interstitials. In 2015 many predicted that Google will soon take actions and it’s better to abandon such practices, but guess what? People continued to do so and it’s only after 2 years that Google is taking any real actions. It’s a good reminder for those who takes predictions and assumptions of “Experts” way too seriously and act instantly without doing their own research.
However, be informed that not all the interstitials techniques will be punished; only those who use the below-mentioned techniques have to worry about it:
If you are on the lookout of creating Google friendly mobile website for your business, please connect with our Sales rep.
Google recently announced, “in-app search” for App indexing on Android. Now app developers can allow Google to index the in-app content and it will then show up on the search on android phones or tabs, without any internet connection.
But why will any developer let google to index their in-app content?
Because if you do so, then your in-App content will show in the relevant search in the Google app, in the brand new “in Apps” tab or even as an autocomplete suggestion. Refer to below Gif to understand it in the simplest way possible.
Here’re 3 examples given by Google on how it will work & why it’s useful:
However, this feature only works on Android with Gmail, Spotify and YouTube apps. But in near future it’s highly likely that it will work on Facebook messenger, LinkedIn, Evernote, Glide, Todoist & Google keep.
Last month Facebook was testing out a brand new desktop page layout that was totally ad free. It looked something like this.
However, it’s no longer in testing mode because Facebook has started rolling out this ad-free desktop version. You will be able to see it very soon if you haven’t already.
They not only removed the ads but also corrected the problem of Cover photo overlapping profile photo, made call-to-action button more skirting and gave it enough separation from the “like” & “more” buttons.
One of the best parts about this new page layout is that it directs the eyes to the actual page content, while the page navigation which was on the left side is now close to the controls that users see in their personal feeds.
But why will a company reduce his own income by removing ads?
Well because the desktop page ads were not contributing much to their overall ad revenue. A whopping 82% of Facebook’s ad revenue comes from mobile ads. So by making a non-significant ad product better, they are encouraging more users to use it and thus making it more profitable in the long run.
Overall, the new update is very much welcomed by all the users because who don’t want to enjoy Facebook without any ads.
In case you are looking forward to optimize your Facebook page, here’s the link to their help page center where they have updated info on page image sizes to best suit the new layout.
Advertisers can apply now to begin testing ETAs in their campaigns.
Shortly after Google formally announced Expanded Text Ads would be coming to AdWords, Bing said it would add support for the new longer text ad format. Bing Ads began accepting advertisers into a pilot for ETAs.
To get into the test, you’ll need to provide contact information and customer IDs in an application form. Bing Ads is also surveying advertisers about whether they have any concerns or open questions with Expanded Text Ads.
According to the application notes, it may take up to a week to get ETAs activated in your account after signing up.
Customers with pilot access will be able to sync AdWords campaigns using Expanded Text Ads to Bing Ads using Google Import in addition to managing Expanded Text Ads using Bing Ads Web UI and Bing Ads Editor and Bing Ads API.